Importance of Consumer Behavior to Marketers

Importance of Consumer Behavior to Marketers Previously marketers had only limited tools that allow them to affect customers, to make them do the purchasing process only. They were focusing on the product itself and how to change it to make more convincing to the customer, they were also modifying the prices to make it acceptable by the customers, they were looking for the best places to offer their products to make sure they have enough demand, and they were doing some promotion activities to motivate customers to buy their products. Importance of consumer behavior Consumer behavior is very important to marketers because it gives them a lot of extraordinary tools that allows them to manipulate and persuade customers. But with consumer behavior now, they can design and manufacture their products and services based on the needs and wants of consumers, they take into their considerations what the customer like or dislike, then they produces their products and services according to that. They can also understand the consumer purchase decision making process when a customer start asking himself what to buy and how to buy it, and when he start meeting with other people and friends who likes other types of products or services, that might change or affect his purchase decision also. Marketers now can understand how the consumer think and behave, and what are the reasons behind his actions, that allows them to make more marketing efforts based on their understanding to the consumer way of thinking, and even more, with in depth understanding to consumer behavior, they are able now to change the way the customer think and behave, to make him fit with their marketing goals and objectives. Importance of perception With consumer behavior, Marketers now can make consumers think that they want their products, even though they might not really want. This goal can be achieved using the fantastic consumer behavior theories and concepts. Starting with the perception concept in consumer behavior, which is the process by which consumers use and interpret their sensory system. Perception explains how consumers see the products and services of the company, and how they feel and think about it. The image is considered as the basic factor that affects the purchase decision for most customers. Customer now don ¿Ã‚ ½t only want to make the right choices, customers now wants to be perceived by other people and friends as being able to make the right choices and choose the right products. Marketers can successfully use senses as sight, sound, smell, touch, and taste to stimulate and motivate customers to try to examine their products and services. Marketers can do the marketing for their products in a totall y different way to create a distinct perception for their product to make it received by the customers more favorably. Marketers can also differentiate their message from other competitor ¿Ã‚ ½s messages to get more attention from the consumer. They can also make their products more expensive than other identical competitors ¿Ã‚ ½ products, and can make customers buy it just because they think that it is better because it is more expensive. Marketers can change the way consumers perceive their products and services. They are a lot of ways marketers can do that, they can successfully use the human sensory system to affect and manipulate consumers. They can use the vision sensory to change the way the customer think, for example they can change the design and shape of a container of product like perfume or juice to make it look bigger while actually it is still having the same volume or size, they can use some colors that can give a specific emotions to consumers, like giving pink colors to most female products like cloths, or even making mobiles and laptops with pink colors to attract female customers, or using black color to send a message of mystery or power about the product. They can also change the packaging by using an expensive finishing or packaging to give the impression that this packaging contains inside a luxury product or an expensive product, or they can change the packaging to make it look like other famou s products. Marketers also can change the touch of a product to make it different to give you a special implication, we can see that in manufacturing mobile phones for example, some mobile phones are being manufactured now with aluminum or glass from outside instead of plastic, this will result in giving the image of quality and power to the product and it will be accepted to be a high priced mobile phone. Marketers can also now choose the correct stimulus level that they want to expose to consumer sensory, they will make the stimulus level above the consumers awareness if they want the consumer to notice the change they made in the product if the consumer will like or accept this change, and they can make the stimulus level below the consumer awareness if they were afraid that the consumer will reject or resist the change. Importance of learning and memory Learning is the permanent change in behavior caused by experience, where memory is the process of gathering information and storing it over time to be available whenever we need it. Marketers can start using the learning and memory concept of consumer behavior to make the consumers learn about their products and their brand as well in the way they want. After choosing the correct stimulus to make the desired perception by consumers, marketers can start learning consumers about what their brand means, some companies try to attach their brand name to the meaning of quality, while some others try to make their brand name means variety, or any other meaning they want. If we look at apple, we can directly say that it means high quality and luxury computers, if we say Mercedes it means luxury cars and BMW means sport cars. That what marketers learned us about their brand names by successfully using the sensory system and stimulus. Not only that, after learning the consumers about the brand image, marketers can get use of the learning in many ways, they can use their brand name image to offer other product line, depending on that consumer have already learned that this brand name means good products like LG, or they might use their established brand name to add more related products like Apple, after they succeeded in their luxury computers and laptops, they have introduced their iphone and ipod and Apple TV and other products. They can even offer their popular brand name for rent for other companies who don ¿Ã‚ ½t have a popular brand, or a brand with negative image. Importance of motivation Marketers can also use the motivation concept of consumer behavior. Motivation process is what stimulates all types of consumers. Motivation happened when consumer have an unsatisfied need which result in a tension, then the consumer will make all the required effort to reduce or eliminate this tension to satisfying his need. Marketers can the different needs a consumer can have to persuade and motivate him to purchase their products. Marketers for example can use the biological or physiological needs such as need for water to offer their products that can satisfy this need like juices, so the consumer will be motivated to go for these products to satisfy his thirsty. Marketers also can use other types of needs to motivate consumers, like need for power when consumer wants to feel that they have mastery over their surroundings, marketers can offer products like muscle cars, or they can offer luxury resorts. They can also use the need for affiliation to offer products like sports equi pment ¿Ã‚ ½s and cloths. Marketers can also use the purchase situation involvement in their motivational tools, like offering special products for Valentine ¿Ã‚ ½s Day or mother ¿Ã‚ ½s day where the consumer will be purchasing in a different situation, he will be looking for more extraordinary and expensive jewelry or other gifts, while in other normal conditions he might be looking for a normal and low price gift. Sometimes also consumer could have a motivational conflict between his needs, even in this case also marketers can get use of such a situation, they can offer a products that can give solution for these conflicts, like when consumer want to have a heavy food but he is afraid of the calories, so marketers try to offer him a good food with no calories, or when consumer want to purchase cloths with animal leather finishing but he don ¿Ã‚ ½t like animals being killed for that, then marketers could offer him cloths with fake leather that looks exactly like real one. Conclusion As we can see, all these consumer behavior concepts can help marketers persuade the consumer behavior in many ways, they can change the way he sees the product, they can change the way he think or feel about a product, they can even motivate the consumer to make him willing to buy a product or service, they can also reach a point where finally they can make consumers buying products not for what they do, but for what they

Joel Joe Varghese Essay

Don Bosco held its much awaited event-Voice of DBA-Solo Singing Competition for classes 3 to 12. The competition was divided in parts that is, for classes 3 to 5, for 6- 8, for 9 and 10 and for 11 and 12. But fortunately the event for classes 9 and 10 and 11 and 12 was held together. I felt excited as now I could listen to my favourite singer – Joel K Varghese. Many singers came and sung melodiously but when the Joel’s name was announced, the atmosphere of the auditorium transformed to liveliness. Applauses and hoots of students flowed through the auditorium. Joel had won the best solo singer’s award in Bosco Fiesta 2014, so we had great hopes for him being the winner of the competition. And then the lines rang in my years- Lately I have had the strangest feeling, With no vivid reasons here to find†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Silence spread all over the auditorium and we all listened quietly and enjoyed it very much. This song was sung by Joel in Bosco Fiesta 2014 for which he bagged the first prize. Ability to smoothly change and keep pitch, strong lungs, and usually, a lot of talent in auditory memory are the qualities that a good singer has and no doubt that Joel is one of those good singers. His ability to capture attention of the audience through his voice becomes a model for all the Bosconians. His song ended and so did my happiness. I was enchanted and spellbound by Joel’s song. The situation was the same as when William was stunned by the reaper’s song. Results were not declared but I have a strong feeling that Joel will bag the first prize in the competition for he is THE TRUE VOICE OF DBA .

Response Execution Essay

Creating an emergency response plan is very important in any business. There are different plans for medical, fire, police, and school. The following plans are imperative in any environment. There are many things that will happen and Incident Command System (ICS) will help to provide the responders with an effective system that works. But before we go into the structures, an understanding of an incident command system needs to be addressed. According to OSHA, n.d., â€Å"ICS is a standardized on-scene incident management concept designed specifically to allow responders to adopt an integrated organizational structure equal to the complexity and demands of any single incident or multiple incidents without being hindered by jurisdictional boundaries†. ICS is a sub-model of the National Incident Management System (NIMS), as released by the U.S. Department of Homeland Security in 2004.† An incident command system is referenced to an adaptable, scalable response association w hich provides a general agenda where people can work side by side efficiently. These people may come from many different agencies that do not normally work together, and an incident command system is intended to give regular response and operation procedures to decrease the troubles and possibility for miscommunication on such incidents. ICS has been summed up as a â€Å"first-on-scene† structure, where the first responder is in charge until the situation has been cleared up, a more experienced responder reaches your destination on scene and takes over, or the Incident Commander appoints someone else to take command of the situation. ICS includes measures to select and form provisional management chain of command to control funds, personnel, facilities, equipment, and communications. Personnel are allocated according to recognized standards and measures up to that time that were sanctioned by participating powers that be. Incident command system is designed for use or appropriate from the time an incident starts until it is finished or is not needed. The first thing that needs to be done is crate a standard operating procedure. These procedures are â€Å"essential to the effective application of the ICS† (FEMA). They also provide a standard and job descriptions to which everyone should follow. This way everyone will know what their job entails. Also, according to FEMA, 1999, the other first step is to decide who the incident commander is. In most cases of fire, mass casualties, hazardous materials, and other non law enforcement emergency, the fire department is in command. According to FEMA, 1999, if there are multiple jurisdictions that respond, the incident commander is usually the fire department whose jurisdiction the fire is in. Law enforcement is usually responsible for managing all operations related to criminal incidents. Included in this category would be terrorism, bombing, snipers, hostage situations, and other things of this nature. After that, a commander needs to be appointed. This person is usually the one with most experience. The IC’s responsibilities are to access the situati on and/or receive an update from the prior IC. Then the strategy needs to be put into place. This would mean establishing the immediate proprieties. Next a post needs to be formed. Then the IC needs to make sure the panned meetings are being kept to ensure the safety everyone and that everything is going according to plan. Then they approve the use of or elimination of resources. According to FEMA, 1999, the IC is also responsible for the planning for the functions throughout the entire process. The medical field is a very important tool to have at any incident. They are there to provide first aid and any other medical necessities. There are many levels, and levels under these, of resources that are used. According to FEMA, 1999, the first level is stabilization. In this level, the incident commander continues to manage the incident and gives progress reports from the scene. This allows hospitals to know how many beds they are going to need. Demobilization is the next level. In this level, the responders are either sent back to the area they came from, set back in service after they transport a victim, or they are cancelled all together. The last level is termination. In this level, the incident commander decides that no further action is required and everyone is sent back to their units. The next thing we need to look at are the responsibilities of the incident commander. The first one, according to FEMA, 1999, is to rescue all victims. The second is making sure the victims are taken out of the situation and moved to a medical facility. And the third is to make sure the personnel are safe. Next we will look at fire and rescue. The organization of the incident command is almost the same as the medical responders. According to Fire and Rescue, 2008, the following are the organizational areas for fire and rescue: â€Å"Organization on the incident ground, this gives the Incident Commander a recognized system from which to work when organizing and using resources at an Incident, Incident Risk Management, the principal consideration of Incident Commanders is safety of their personnel. Therefore, prior to deciding upon the tactics an assessment of risk must be performed. The Incident Commander must identify the hazards, assess the risks, and implement all reasonable control measures before committing crews into a risk area, and Command Competence, considers the skills knowledge and understanding required by an Incident Commander and the importance of maintaining such competencies.† â€Å"As the incident develops, changing circumstances may make the original course of action inappropriate, for example: fire fighting tactics may change from defensive to offensive or vice versa, new hazards and their associated risks may arise, existing hazards may present different risks, and personnel may become fatigued. Incident commanders, therefore, need to manage safety by constantly monitoring the situation and reviewing the effectiveness of the existing control measures† (Fire Service Operations p. 68). There are six steps in the initial assessment of risk: 1. evaluate the situation at the earliest opportunity, 2. Introduce and declare Tactical mode the simple expression of whether it is appropriate to proceed to work in a hazard area or not. This is a device to enable commanders of dynamic emergency incidents to demonstrate their compliance with the principles of risk assessment and be seen to have done so. 3. Select safe systems of work. The starting point for contemplation must be procedures that have been agreed in pre-planning and training and those personnel available at the incident have sufficient competence to carry out the tasks safely. 4. Assess the chosen system of work, 5. Introduce additional control measures, and 6. Re-assess systems of work and additional control measures. The police are no different. They have a system to follow just like everyone else. According to the free library.com, Incident Command System makes things easier for the administration of critical incidents by arranging the reaction into sections. Any person in the organization can put into operation the Incident Command System into its full arrangement. The person who makes the first move to coordinate the Incident Command System response more often than not takes control on the scene, at the emergency command center, or at the field command post and is converted into the incident commander. Unless officially relieved, the incident commander remains in charge is the single person who is in charge and makes the decisions. Everything goes through them. The incident commander watches over the complete operation through sectors, or branches, which provide a manageable span of control. Sectors can be deleted, added, made bigger or smaller, or anything else that is needed during an incide nt. There are some that might not be needed at all during a specific incident. For instance, sectors often are elected logistics, operations, personnel, and intelligence. Incident Command System deployment during a major vehicle crash would not have need of the services of the intelligence sector. The staff would organize the needs of the equipment. This would include the vehicles necessary to aid in the incident. Leaders of each individual sector would let the incident commander know of thing or services they might need, permitting the incident commander without difficulty to match resources to existing circumstances or predict future demands. Checklists make certain that sector leaders complete necessary tasks during the emergency. Given the demands placed on personnel at the scene, sector leaders easily could fail to notice a possible resource or legal or departmental obligation. While not crucial in all deployments, the emergency command center (ECC(1) (Error-Correcting Code) A type of memory that corrects errors on the fly. See ECC memory. (2) (Elliptic Curve Cryptography) A public key cryptography method that provides fast decryption and digital signature processing. †¦.. Click the link for more information.) generally works in conjunction with Incident Command System. It also may be a separate function under the ICS umbrella. Characteristically, the ECC is stationed in one department’s command center or another central location, but it can be located anywhere sensible. Commanding officers from every agency involved in the incident should staff the ECC. They also have different response levels. They are: â€Å"Level I incidents require that one or two officers resolve minor traffic accidents, make arrests, or conduct light crowd control, level II incidents require the assistance of three or more officers. They usually involve several agencies and may cross jurisdictional boundaries. Examples include collisions that results in road closures or evacuations, and level III incidents involve three or more officers from multiple shifts, require support from other bureaus, districts, or agencies, and demand a significant response to contain, control, and recover from the emergency. Bombings and riots represent two types of Level III incidents† (â€Å"Incident Command Systems for Law Enforcement,† 2013). The Incident Command System is a straightforward yet exceedingly efficient technique of getting ready for critical incidents. It endorses a synchronized reaction to emergencies. It is an suitable resource because it provides a middle point for communication, authority, and control. Training is important because it trains the responders on what to expect. Careful Thorough record keeping keeps investigations on the right path and makes available an easy way to assess agencies’ response. At any given time, police somewhere in the world are organizing the on-scene actions of an emergency. Labor, facilities, equipment, and communication are among the countless issues they must consider to alleviate and control such incidents. When seconds count, Incident Command Systems let agencies handle emergencies promptly and assertively. References FEMA, 1999, Incident Command System for Emergency Medical Services, Student Manual. United States Fire Administration National Fire Academy. Fire Service Operations. (2008). Fire and Rescue Manual, 2(), . https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/7643/incidentcommand.pdf. Incident Command Systems for Law Enforcement. (2013). In Free dictionary. Retrieved from http://www.thefreelibrary.com/Incident+Command+Systems+for+Law+Enforcement.-a054061498 OSHA. (n.d.). Incident Command System. Retrieved from http://www.osha.gov/SLTC/etools/ics/what_is_ics.html

Overview of Crime of Accessory

The charge of accessory can be brought against anyone who helps someone else commit a crime, but who does not participate in the actual commission of the crime. There are various ways an accessory can help the criminal, including emotional or financial assistance, as well as physical assistance or concealment. Accessory Before the Fact If you know someone who is planning to commit a crime and you do anything to help (plan the crime, loan them money or tools, encourage them to commit the crime, or even just give advice) you can be charged with accessory before the fact. For example, Mark worked in a building that his friend Tom was planning to rob. Mark provided Tom with the security code to access the building without setting off the security alarm in exchange for $500.  Mark could be charged with accessory before the fact, whether or not Mark committed the crime, for the following reason: 1)  Mark was aware that a crime was being planned and did not report it to the police. 2)  Mark encouraged Tom to do the crime by providing him with a way to do it that would lessen his chances of getting caught by the police. 3)  Mark received payment in exchange for the security code. Accessory After the Fact Likewise, if you know someone who has already committed a crime and you do anything to help (such as give them a place to hide or help them destroy evidence) you can be charged with accessory after the fact. For example, Fred and Sally decided to rob a restaurant. Fred went into the restaurant to rob it while Sally waited in the getaway car. After robbing the restaurant, Fred and Sally went to Kathy’s house and asked her if they could hide their car in her garage and stay with her for three days to help avoid being arrested. Kathy agreed in exchange for $500. When the three were arrested, Fred and Sally were charged as the principals  (the persons who actually commit the crime) and Kathy was charged as an accessory after the fact. The prosecutor could prove an accessory after the fact because: 1)  Kathy knew that Fred and Sally robbed the restaurant 2)  Kathy sheltered Fred and Sally with the intent to help them avoid arrest 3)  Kathy helped Fred and Sally avoid arrest so that she could profit from their crime Proving Accessory After the Fact Prosecutors must prove the following elements to prove accessory after the fact: A  crime  was committed by a principal.The defendant knew that the principal: (1) Committed the crime. (2) Was charged with the crime, or (3) Was convicted of the crime. After the crime was committed, the defendant either helped to  conceal or  aid the principal.The defendant assisted the principal with the  intent  that he/she avoid or escape from arrest, trial, conviction, or punishment. Defense Strategies for Charges of Accessory to a Crime On behalf of their client, defense lawyers can fight charges of accessory to a crime in many ways depending on the circumstances, but some of the more common strategies include: 1)  No knowledge of the crime For example, if Joe robbed a restaurant and then went to Tom’s house and told him he needed a place to stay because he was evicted from his apartment and Tom allowed Joe to stay, Tom could not be found guilty of accessory after the fact, because he had no knowledge that Joe had committed a crime or that he was trying to hide from the police. 2)  No Intent A prosecutor must prove that the actions of a person charged with being an accessory to a crime did so with the intent to help the principal avoid arrest, trial, conviction, or punishment. For example, Jane’s boyfriend Tom called her and told her that his truck broke down and that he needed a ride. They agreed that Jane would pick him up in 30 minutes in front of the convenience store. As Jane approached the store, Tom waved her down from an alleyway near the store. She pulled over, Tom jumped in and Jane drove away. Tom was later arrested for robbing the conveyance store and Jane was arrested for being accessory because she drove him from the scene. But since the prosecutors could not prove that Jane had any knowledge that Tom had just committed a crime, she was found innocent of the charges. The prosecutors tried to prove that Jane must have known about the theft because Tom had a history of robbing convenience stores. However, the fact that Tom had been arrested multiple times for a similar crime was not enough to prove that Jane had any knowledge that Tom had just committed a crime when she went to pick him up; therefore they were unable to prove intent.